Complementing the existing Peugeot range in Australia by fitting neatly between the 308 model range and the 4007 model ranges, the new 3008 is due to go on sale locally in July 2010.

Peugeot dealerships around Australia are in preparation for its launch, each one having a single display unit available for customers wishing to preview this remarkable new model. Pricing has been made public by Peugeot Automobiles Australia and dealers have already taken a number of orders from keen customers who desire to be among the first to drive this internationally acclaimed new model.

Launched in Europe in the Spring of 2009, the 3008 quickly became a hit for Peugeot and demand has exceeded supply virtually from day one. In overall terms, sales have exceeded Peugeot’s targets by a massive 30%.

Aimed squarely at the booming compact SUV market, the new 3008 will present an attractive proposition for those wanting a more sophisticated alternative in the segment. In particular, its array of fuel efficient, EURO 5 emissions compliant engines and advanced features such as Head Up Display – will set it apart from its competitors.

Innovative engineering enhances the appeal of the 3008 as it features breakthrough developments to improve safety, enhance performance and driveability and reduce the vehicle’s impact on the environment. In addition, its construction involves cutting edge technology such as laser welding and materials to reduce the weight of the vehicle without compromising safety.

Peugeot Innovations
Dynamic Roll Control: Thanks to the expertise achieved over 200 years of engineering innovation, the 3008 features exemplary roadholding technology, with handling worthy of a sporting saloon car. Depending on the version the Dynamic Roll Control optimises handling precision by minimising body roll in corners – a distinct advantage for a vehicle with typical SUV high architecture.
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THE eagerly-awaited Peugeot RCZ sports coupe has won the 'red dot: best of the best 2010' award for outstanding design quality in the automotive category. This red dot award follows the Most Beautiful Car of the Year 2009 award, given to the Peugeot RCZ at the prestigious 25th International Automobile Festival earlier this year. The Peugeot RCZ was selected from votes cast by over 100,000 internet users in 62 different countries around the world. It is the fourth time Peugeot has won this prestigious award.

The “red dot: best of the best” is awarded for pioneering design and the highest award in the “red dot award: product design” category. Only the best products receive this prize. Every year thousands of applicants bid for the sought after quality seal which is the red dot as by winning this, levels the focus squarely on the product on an international scale.

The red dot label is a worldwide recognised quality seal for outstanding design and the red dot design award’s jury (consisting of thirty international experts) guarantee an objective and fair comparison of all entered products.

The submissions are evaluated according to the highest standards. The adjudication process follows a canon of strict criteria, which is constantly adapted to the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements. These criteria provide a guiding framework, which is filled in individually by each juror and include:

• Degree of innovation; is the product new in itself or does it supplement an existing product with a new, desirable quality?
• Functionality; does the product fulfil all requirements of handling, usability, safety, and maintenance, and does the manual explain its use in a comprehensible way?
• Ergonomics; is the product adapted appropriately to the physical and, if necessary, psychic conditions of the user?
• Self-explanatory quality; what does the product convey about its purpose and use without knowing the manual?
• Formal quality; how is the form related to the function? Ecological compatibility; are materials, material costs, manufacturing technology and energy consumption in an appropriate proportion to the product utility? To what extent have disposal problems and recycling issues been considered?
• Durability; have the product’s material, formal, and non-material value been designed for a long life-span?
• Symbolic and emotional content; what does the product offer the user beyond its immediate practical purpose in terms of sensual quality, possibilities of a playful use or emotional attachment?
• Product periphery; how is the product as part of a system integrated into the system environment?

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To mark the release of its new series, the Peugeot RCZ, Peugeot participated, for the first time in the 24 hours of Nürburgring.

Automobiles Peugeot, by its participation hoped to contribute to the reputation of its new coupe, within a market with an appetite for sports cars.

In the category D1T, Peugeot entered two 2.0 l HDi FAP vehicles each developing 147 kW (200 bhp). The two entries were essentially unmodified RCZ vehicles, with the exception of specific parts designed for "competition" created by Peugeot Sport with the aim of powering both vehicles up from 163 hp to 200 hp.

Both RCZ, numbered 200 and 201, (to symbolize the 200 years of industrial adventure of the brand) were controlled respectively by a French Peugeot crew and a German Peugeot crew and included Jean-Philippe Peugeot, Vice-Chairman of the Supervisory Board of PSA, Stéphane Caillet, Cyrus Ayari, and Oliver Perez.

Jean-Philippe Peugeot had set the tone in earlier interviews: “Peugeot does not come to Nürburgring to make representation. We come to demonstrate Peugeot’s commitment to performance and reliability”.

The RCZ Peugeot German team won the 38rd edition of 24 Hours of Nürburgring in the D1T category. The French crew unfortunately suffered technical problems following a collision and landed a creditable third place.
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